GAC Powered

The Challenge: Most orthodontists are master craftsmen when it comes to beautifying a smile, yet their ability to market their own practice leaves them frowning. In the recent economic downturn, DENTSPLY GAC wanted a cost effective way to give their customers the tools to market their practices.

The key to helping orthodontists help themselves was simple;  we needed to make it simple. To this end, we created, a one-stop, online destination that would meet all their advertising and marketing needs. In addition to  an interactive introduction to branding and advertising, we  put an entire arsenal of marketing materials at their fingertips. This includes patient brochures, after care cards, posters, print ads, direct mail, video/broadcast/radio spots, in-ofἀce marketing, T-shirts, stickers/window clings and billboards. No matter what size the practice, gives the orthodontist the ability to produce national quality marketing and advertising materials with nothing more than a few clicks of the mouse.

The Result: Debuting at the AAO show, wowed those in attendance with its ability to turn the mild-mannered orthodontist into a marketing mastermind.

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