Mount Bachelor

The Challenge: An extreme makeover to the reputation of a 12,000-year-old “bachelor”.

When Blakeslee won the Mount Bachelor account, the reputation of the Oregon’s favorite resort came across as old and dated as the mountain itself. The challenge was not only to invigorate the locals, but to attract destination vacationers to this sleeping giant. To accomplish this, we created a series of advertisements (print, radio and television) that brought the mountain to life by playing into the fun associated with the bachelor name. This included the creation of a number of exciting ski weekend packages that we branded as his or her (and even family) bachelor getaways.  
The Result: The record turnout shows that men, women and families all over Oregon (and the surrounding areas) are embracing their “inner bachelor” as Mt. Bachelor has risen to become one of the preeminent resort destinations in the Pacific Northwest.