MTM Clear•Aligner

The Challenge: Creating visibility for a new brand in a marketplace monopolized by Invisalign®.

Invisalign has long dominated the aligner marketplace, without any real competition. Developed by DENTSPLY International, MTM Clear•Aligner offers consumers and clinicians an alternative to Invisalign. The MTM brand is based on a realistic promise and supported by scientific research. By developing a robust consumer and professional website, we reach out to both consumers and professionals with interactive multimedia and substantiation of the product, while generating further knowledge about aligners and alignment tools. 

The Result: MTM Clear•Aligner has launched in Canada, is on target for mid-2012 European launch and is in the final stages of 510K clearance and is expected to launch in the USA in 2012.

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