DMG America

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About This Project

In a marketplace where there’s little difference between competitors, it can make sense to allow the “other guy” to do the research and adopt a fast follower approach. With DMG America, we let the competition/marketplace determine the USP, then positioned the product accordingly, offering a cost-effective solution for a challenger brand.


traditional & digital marketing, copywriting, strategic thinking, branding, logo design, strategic business thinking, media buying, media & industry analytics, art direction, creative concepting, digital media.