The Challenge: Relaunch and invigorate a somewhat tired and ineffective affinity program. Preliminary research suggested low awareness, low perceived value, and lack of significance  to membership.

A complete overhaul and redesign of the UOBG brand identity was not only the best solution but also the perfect solution to solving their unique problem. Starting with the logo and position, we extended a new UOBG brand through a dynamic web presence to generate interest, increase perceived value, and drive additional membership.

The Result: Since we got involved, membership has increased from 2,400 to over 3,200 (and climbing). To further drive membership, we set up partnerships outside of the orthodontic community to expand the scope of member benefits.