Where does the stroke of creative genius originate? Is it in the eye of the artist, the wisdom of the wordsmith or the view of the visionary? At Blakeslee, we believe there is untapped potential to be found in every product. Understanding how to unlock that potential is the key to creating something that’s engaging, relevant and memorable. We offer a full suite of illustration and animation services and are adept at creating standout product names, taglines and logos.
Our unique understanding of the marketplace helps brands reach their target audiences at pivotal moments in the decision making process. We create integrated campaigns that leverage data-driven insights to help you fully understand your audience’s experiences and exceed their expectations. Our strategic and tactical thinking can improve visibility across paid and organic search results. As a result, we are able to position clients and their products as the experts within their field to attract and engage the target audiences. We know how to work with clients, partners, and third-party data vendors to provide impactful media delivery to meet their specific strategic needs.
In today’s day and age, being able to separate yourself from your competitors online is essential. At Blakeslee we create online identities for brands that blend inspired creative with intuitive functionality, all underpinned with the latest in analytic reporting. We make sure your online digital presence will look and function correctly on desktops, laptops, smartphones and tablets. Plus, we can implement and manage your SEO and SEM and CRM systems including Salesforce, Hubspot, Zoho. From lead generation and nurturing to monitoring sales performance metrics and customer relationship profiles, we’ll make sure your website works for you and not the other way around.
SOCIAL MEDIA SERVICES
Today’s consumers are constantly on the lookout for relevant information. Thanks to the unique connective power of social media, brands can connect with consumers at the exact moment when they’re making a buying decision. At Blakeslee we are experienced at creating and working within community-driven channels to help our clients connect with their audience, drive brand awareness and deliver measurable outcomes.
Reaching your target audience with social media marketing is about engaging with them wherever they are and however they consume information and interact with your brand.
Social Media Success:
- Increase brand awareness
- Generate leads and boost conversions
- Foster relationships with customers
- Competitive insights
Whether it’s Facebook/Instagram/Twitter/Youtube, content marketing or long-form blogging, we can help your brand use social media to create a voice, build a brand and create an authentic connection.
More than 500 million hours of videos are watched on YouTube each day. (Forbes)
Whether you’re looking for an engaging consumer facing piece, a clinical, educational or technical spot, or you want to put the spotlight on your latest product release, we produce high-impact videos for brands of all sizes. Offering a full creative suite, we can create illustrated, animated and live action pieces across a variety of budget touchpoints. We’ll make sure your target audience gets the message, so you can get the awareness and create interest to drive increased sales.
The face of marketing has evolved tremendously over the last ten years. Print materials share the playing field with digital media, yet they can be relevant and effective as a part of your company’s overall marketing strategy.
There are over 220 million people in the United States who are still avid readers of magazines. That’s a huge number for a medium thought dead. And according to statista, despite the fierce competition from digital alternatives, the total number of magazine readers in the US has seen a slight increase in the last decade. Furthermore, the number of magazines in the US has grown steadily each year. Print ads, brochures and flyers can be quite intrusive and tangible. If the content is engaging and the print quality is high, people tend to hang on to print materials. And, while they’re engaging with the content, they get intercepted by a creative, compelling print ad that stops them. That’s the magic of print.
Print materials have a lasting impression and exist in a less crowded space. The average person is exposed to between 4,000 – 10,000 ads each day. Most people don’t click on online ads, making digital outreach insufficient for carrying the entire weight of many media plans. That’s where print media can have a more lasting effect, especially among older Americans who command a high percentage of the country’s spending power, and those who appreciate the tactile feel of paper in their hands.
Marketing is evolving and the way that people receive information is changing. To succeed, brands must have a rich mix of content ready and waiting for your audience when they’re ready to engage. Our content team can help brands identify and act on the most valuable and innovative opportunities to create true engagement to remain at the forefront of the digital conversation. Let us help you navigate the complex and social media environment in order to create deep, meaningful connections with your customers.
Event marketing is a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows, and seminars. Each event is different, it has different audiences, different content, and different culture. Therefore, it deserves to be marketed in its own unique way. Live events have become increasingly important over the past couple of years with remote working, travel restrictions, and in general the decoupling of people meeting people. While social media has enabled purchasers of goods and services to get an honest view of the businesses they may choose engage with, so do events. Meet the players, experience new products, take advantage of all 5 senses that you have been blessed with to learn and make informed decisions.