Whether it’s improving ROI or ROE (Return on Engagement), creating a campaign that achieves measurable results or optimizing your creative messaging, we leverage the latest digital tools and unparalleled industry expertise to put your message in front of the right people at the right time. Our work combines industry experience and creative expertise with the latest digital tools and CRM to produce quantifiable results for your product.
Dental to retail to ski resorts they are all unique. Successful marketing demands equal measures of technical knowledge, creative vision and digital expertise. From topline data strategies and acquisition planning, lead prospecting and nurturing, acquisition and retention strategies to the basic tenets of marketing including direct marketing and event planning, media buying and planning, we can deliver valuable insights into the mind of the consumer. As a result, we can create opportunities that drive value for your brand in the form of meaningful, measurable results.
At Blakeslee, we think of market research as the intellectual roadmap that underpins strategic thinking. The consumer insight generated by market research gives brands a launching point for the development of tactical and strategic planning and execution. It offers the brand both the systematic and objective collection and interpretation of information to help reduce risk and inform marketing decisions.
Market research offers companies an intimate understanding of their customer’s wants and needs, hopes and fears and overall mindset. Understanding this information allows companies to make decisions proactively rather than reactively. Whether it’s conceptualizing or introducing a new product, getting the lay of the land on your own brand or competitors, testing out a new category, or better understanding the end user, we can help reveal and record the collective mind of the marketplace.
Using a variety of methodologies and creative exercises, we help companies uncover the information and opinions that cannot be predicted. Our team works regularly with companies of all sizes—from Fortune 500 companies to upstart companies still in the development phase—in designing custom customer insight studies that deliver compelling results and real value.
Omni channel advertising requires agencies to be fast, flexible and nimble so as to respond to real-time data that affects the relevancy of our client’s brands. It means we don’t flinch when presented with “need it yesterday” projects or “drop of the hat” opportunities. It allows us to produce communications that are intuitive, inspired and germane. In doing so, we are able to transform opportunity into interest, interest into action and action into meaningful and measurable results.
We have all the necessary tools in our quiver to help our clients succeed – Branding, Marketing, General Retail & Direct, Copywriting, Naming, Corporate Identity, Layout & Design, Photography, Package Design, Animation, Illustration, and more.
Consumers are seeking facts presented clearly from reliable sources as they are bombarded with competing messages at an ever-increasing frequency from a vast array of messaging platforms. Blakeslee’s skilled PR services can tell your story in a clear and compelling manner and shape your company’s image in the most beneficial way. Whether it’s the launch of a new product or service, the introduction of new leadership, tactical partnerships, acquisitions, or crisis PR, Blakeslee creates the strategic communications process that builds strong positive relationships between an organization and its public communities.
We believe there is untapped potential to be found in every product. Understanding how to unlock that potential is understanding the difference between a product and a brand. Once a product captures the imagination, it will command attention. It’s about provocative ideas delivered with amplified impact. Because good brands stand out, but great brands stand alone.
We like to think of the business like a Venn diagram. In the one circle are the features and benefits of your product. In the other are the wants and needs of your potential customer. What we do at Blakeslee is bring the two circles together to pique curiosity, promote trial and drive engagement. No matter what corner of the world your circle sits in, let us help you find the overlap between the two and discover the Zen of the Venn.
Where does the stroke of creative genius originate? Is it in the eye of the artist, the wisdom of the wordsmith or the view of the visionary? At Blakeslee, we believe there is untapped potential to be found in every product. Understanding how to unlock that potential is the key to creating something that’s engaging, relevant and memorable. We offer a full suite of illustration and animation services and are adept at creating standout product names, taglines and logos.
Our unique understanding of the marketplace helps brands reach their target audiences at pivotal moments in the decision making process. We create integrated campaigns that leverage data-driven insights to help you fully understand your audience’s experiences and exceed their expectations. Our strategic and tactical thinking can improve visibility across paid and organic search results. As a result, we are able to position clients and their products as the experts within their field to attract and engage the target audiences. We know how to work with clients, partners, and third-party data vendors to provide impactful media delivery to meet their specific strategic needs.
In today’s day and age, being able to separate yourself from your competitors online is essential. At Blakeslee we create online identities for brands that blend inspired creative with intuitive functionality, all underpinned with the latest in analytic reporting. We make sure your online digital presence will look and function correctly on desktops, laptops, smartphones and tablets. Plus, we can implement and manage your SEO and SEM and CRM systems including Salesforce, Hubspot, Zoho. From lead generation and nurturing to monitoring sales performance metrics and customer relationship profiles, we’ll make sure your website works for you and not the other way around.
Today’s consumers are constantly on the lookout for relevant information. Thanks to the unique connective power of social media, brands can connect with consumers at the exact moment when they’re making a buying decision. At Blakeslee we are experienced at creating and working within community-driven channels to help our clients connect with their audience, drive brand awareness and deliver measurable outcomes.
Reaching your target audience with social media marketing is about engaging with them wherever they are and however they consume information and interact with your brand.
Social Media Success:
Whether it’s Facebook/Instagram/Twitter/Youtube, content marketing or long-form blogging, we can help your brand use social media to create a voice, build a brand and create an authentic connection.
More than 500 million hours of videos are watched on YouTube each day. (Forbes)
Whether you’re looking for an engaging consumer facing piece, a clinical, educational or technical spot, or you want to put the spotlight on your latest product release, we produce high-impact videos for brands of all sizes. Offering a full creative suite, we can create illustrated, animated and live action pieces across a variety of budget touchpoints. We’ll make sure your target audience gets the message, so you can get the awareness and create interest to drive increased sales.
The face of marketing has evolved tremendously over the last ten years. Print materials share the playing field with digital media, yet they can be relevant and effective as a part of your company’s overall marketing strategy.
There are over 220 million people in the United States who are still avid readers of magazines. That’s a huge number for a medium thought dead. And according to statista, despite the fierce competition from digital alternatives, the total number of magazine readers in the US has seen a slight increase in the last decade. Furthermore, the number of magazines in the US has grown steadily each year. Print ads, brochures and flyers can be quite intrusive and tangible. If the content is engaging and the print quality is high, people tend to hang on to print materials. And, while they’re engaging with the content, they get intercepted by a creative, compelling print ad that stops them. That’s the magic of print.
Print materials have a lasting impression and exist in a less crowded space. The average person is exposed to between 4,000 – 10,000 ads each day. Most people don’t click on online ads, making digital outreach insufficient for carrying the entire weight of many media plans. That’s where print media can have a more lasting effect, especially among older Americans who command a high percentage of the country’s spending power, and those who appreciate the tactile feel of paper in their hands.
Marketing is evolving and the way that people receive information is changing. To succeed, brands must have a rich mix of content ready and waiting for your audience when they’re ready to engage. Our content team can help brands identify and act on the most valuable and innovative opportunities to create true engagement to remain at the forefront of the digital conversation. Let us help you navigate the complex and social media environment in order to create deep, meaningful connections with your customers.
Event marketing is a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows, and seminars. Each event is different, it has different audiences, different content, and different culture. Therefore, it deserves to be marketed in its own unique way. Live events have become increasingly important over the past couple of years with remote working, travel restrictions, and in general the decoupling of people meeting people. While social media has enabled purchasers of goods and services to get an honest view of the businesses they may choose engage with, so do events. Meet the players, experience new products, take advantage of all 5 senses that you have been blessed with to learn and make informed decisions.
There are so many demands on your media schedule. From OOH media including billboards, wallscapes, posters, bus wraps, and transit shelters to digital media such as programmatic, geofencing and retargeting Blakeslee customizes plans to reach established KPIs and budget needs.
We partner with you to place ads to capture your customers where they live how they want to consume. From podcasts to Instagram Reels, to traditional print, our media buying strategy is a researched and thorough process; one which also takes into consideration creative design, copy development, voice & tone. Our planning and optimizing strategies are steeply based on marketing insights providing cross channel campaigns with a consistent brand experience.