Red Ledges is a private golf community located just outside Park City. The project overcame the challenge of launching during the Great Recession, but even as area real estate activity picked up, Red Ledges’ sales momentum had slowed as other communities closer to Park City drew the attention of buyers.
Through focus group work with current owners, the Red Ledges sales team, and unrelated realtors in the Park City market, Blakeslee identified key differentiating factors that set Red Ledges apart from its competitors. We developed new campaigns to showcase these features and redirected the marketing budget to more effectively reach the target audiences of both prospective buyers and local brokers and agents.
We rebuilt the website with vital SEO practices and improved navigation and content to draw viewers into the compelling Red Ledges story. Marketing materials were redesigned with consistent branding and messaging and invigorated with striking new photography and streamlined copy. Over the initial 12 months as Blakeslee introduced these changes, Red Ledges experienced more than a 25% increase in web traffic and a corresponding 34% increase in real estate sales.