Launching a new product isn’t easy, especially when similar products already exist. You have to be strategic about promoting yourself in a way that will help you and your brand stand out from the rest of the crowd. That’s why, we at Blakeslee, helped Dentsply Sirona develop an augmented reality (AR) app allowing them to literally bring their new product, Primescan, to their customers without ever leaving their office. From our conference room think tank, to the final product on the show floor. The app is available for download in the App Store for iOS devices and Google Play. Augmented reality provides our clients the opportunity to immerse potential buyers into the differentiated attributes of their products.