The Park City Summit County Arts Council (PCSC Arts) is one of the oldest arts and culture organizations in Park City. This mighty little non-profit organization nurtures a mission to promote, support, and strengthen arts and culture and the larger creative sector. Over three decades they have advocated and secured significant funding, built audiences, incubated numerous arts and culture organizations. In doing so, PCSC has helped promote this acclaimed mountain recreation destination as a world class cultural tourist destination. All this, with a staff of two.
PCSC Arts sought Blakeslee’s guidance to optimize their efforts on behalf of the arts and culture community in the Park City area. We took a multi-pronged approach to deploy their budget most effectively. First, we evaluated and optimized their website for SEO. Then we identified, implemented, and maintained a significant grant that underwrites a PPC program to bring web traffic to the site. We then created new digital campaigns to energize and clarify their message and maximize its reach in promoting the Park City – Summit County area as a destination for art, music, film, theater and other cultural events.
The Arts. Adventure. Awesome. campaign we created organized the vast arts offerings into five streamlined categories and created web content with curated Art Adventure itineraries for each, showcasing creators, performers, makers, and the historic area lore. Building on this campaign’s success, we launched the Insider’s Insights campaign to intrigue and entice visitors with the colorful perspectives of notable locals on the area’s enormous offering of arts and culture. As a result, web traffic has grown steadily, with a 75% user increase over 3 years, including a 90% increase of sessions in the same period. Further, the Park City Convention & Visitor’s Bureau has adopted the Insider’s Insights campaign to send out to media to give them a flavor of the community and answer the question, “What is Park City like as a community?”