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if you're not working against the categorical imperative, your messaging may fall flat

10 Jan What is the categorical imperative and why must we kill it?

Posted at 10:32h in Blog
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Let’s talk a little categorical imperative and how this vestige of human evolution is the bane of timid product managers everywhere. We’ll then take a quick peek at a few outstanding spots that do a good job of killing our categorical impulses.   The categorical imperative is...

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