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As marketing trends evolve, so do the discussions between marketing professionals. Suddenly, questions like “are you doing social” or “who’s doing your social” have become a regular part of the discussion. But what exactly does “doing social” actually mean? Well, these are all short-form ways of...

It's Not You, It's Me. No Wait . . . It's Completely You.   Look, we understand your anxiety. Committing to Social Media CRM can be hard. After all, what exactly is this commitment getting you? You won’t see anything show up in the trade pubs like it...

Here are eight tips to make sure your copy is hitting home and making an impact. The biggest copy mistake companies make is introspection. They want to talk about themselves! Companies should focus on what the customer needs to hear, not what they want to...

The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...