By now, nobody should need to be sold on the idea of branding. A well-defined brand is one that consumers feel they understand and trust. That trust translates to loyalty in the form of both repeat business as-well-as the ever-valuable word-of-mouth recommendation. Unless you want to...
As marketing trends evolve, so do the discussions between marketing professionals. Suddenly, questions like “are you doing social” or “who’s doing your social” have become a regular part of the discussion. But what exactly does “doing social” actually mean? Well, these are all short-form ways of...
There’s no good answer to the what’s my ROI conversation when it comes to Social Media. There, we said. Now that it’s out in the open we can talk about it. First off, let’s take a look at some numbers: 44% of marketers can’t show the financial...
Are you doing social media...
We Can Work It Out It turns out that succeeding in Social Media CRM requires a lot of the same traits as working out. It comes down to putting in the time, doing the reps and judging success not on the immediate impact of each individual...
It's Not You, It's Me. No Wait . . . It's Completely You. Look, we understand your anxiety. Committing to Social Media CRM can be hard. After all, what exactly is this commitment getting you? You won’t see anything show up in the trade pubs like it...
While pharmaceutical advertising seems to have exploded in the past decade, it’s been more of an evolution of laws rather than revolution of communication. The only thing more complex than US pharma communication laws might be the US tax code. In short, compliance can be...
Here are eight tips to make sure your copy is hitting home and making an impact. The biggest copy mistake companies make is introspection. They want to talk about themselves! Companies should focus on what the customer needs to hear, not what they want to...
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
Every once in a while I come across an ad so original it stops me in my tracks. It might be an arresting visual, an intriguing headline or a big idea that makes me go “hmm”. But most of the time it's about breaking the...