It's Not You, It's Me. No Wait . . . It's Completely You. Look, we understand your anxiety. Committing to Social Media CRM can be hard. After all, what exactly is this commitment getting you? You won’t see anything show up in the trade pubs like it...
While pharmaceutical advertising seems to have exploded in the past decade, it’s been more of an evolution of laws rather than revolution of communication. The only thing more complex than US pharma communication laws might be the US tax code. In short, compliance can be...
Here are eight tips to make sure your copy is hitting home and making an impact. The biggest copy mistake companies make is introspection. They want to talk about themselves! Companies should focus on what the customer needs to hear, not what they want to...
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
Every once in a while I come across an ad so original it stops me in my tracks. It might be an arresting visual, an intriguing headline or a big idea that makes me go “hmm”. But most of the time it's about breaking the...
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
Wells Fargo has been doing public relations for all the wrong reasons. The banking company—with a market capitalization higher than Bank of America—agreed to pay a $185 million dollar fine for “signing up” customers for accounts they didn’t authorize. These same customers were then charged...
Let’s talk a little categorical imperative and how this vestige of human evolution is the bane of timid product managers everywhere. We’ll then take a quick peek at a few outstanding spots that do a good job of killing our categorical impulses. The categorical imperative is...
Mentioning the Unmentionable: Is There Ever a Good Time to Call Out the Competition? As a general rule, companies have steered clear of advertising that mentions their competition. With the exception of some carefully planned and executed outliers—campaigns like the Pepsi Challenge or MAC vs PC—mentioning negatives...
Technology is the prime-mover in today’s economy. And it’s not just traditional tech companies like Apple, Google and Facebook. Technology and technological innovation are driving major sectors such as energy, healthcare and financial. While the growth is welcome, it brings with it chaos, disruption and competition....