17 Aug The Secret to a Successful Facebook Business Account
Did you know there’s a simple secret to making your Facebook Business Account perform? Not only that, but it’s available to every business. We’re going to tell you exactly how it works. So let’s start with where you are right now.
You’re probably put hours of thought into crafting the perfect business description. You’ve filled out all of your contact information, listed your hours of operation and crafted automated messages for interested consumers. You’ve even worked with a graphic designer to create your strategically sized cover photo and profile picture. At this point, all you need is content and thankfully you have that too. So, you start to post.
You’re putting out high-quality, relevant and interesting content, but notice that your posts simply aren’t being seen. And unfortunately, this content that you put hours of hard work and creativity into creating, will continue to go unseen…unless you pay for it to be seen.
With Facebook Business, Money Talks
Back in January 2018, Facebook published a blog post titled Bringing People Closer Together stating that they would be releasing an update that would prioritize “showing more posts from friends and family…and less public content, including videos and other posts from publishers or businesses.”
According to Facebook, the goal of this update was to spark conversations and meaningful interactions between people. But what this update also meant was that organic content on business pages had just been downgraded to the low end of the totem pole.
Unless you paid for it. And honestly, it’s actually not such a bad thing.
The Real Secret to a Successful Facebook Business Account
Facebook’s cost-per-click is cheaper than many other online advertising platforms. And you are able to target the exact audience you want based upon their age, gender, interests, job title, location, and behaviors of your choosing.
From the ground up, you can build your “fans” and ensure that the people who are seeing your content are the ones who would actually be interested in your content, buying your products, and supporting your business.
This type of audience information doesn’t just stop at what users list on their Facebook profile. You also have the ability to track visitors of your website and re-target those exact people on Facebook with your ads. It’s called Facebook Pixel and it’s a simple piece of code.
Once Pixel is added to your website, it can make a huge difference. With Facebook Pixel, you are able to target an audience of people who have visited your site, and who are already at least one step closer to investing in your products than someone who hasn’t. It’s another touch-point and everything we know about advertising and habits is that multiple touches matter.
But it doesn’t end there. Once you’ve found an audience that is doing exactly what you hope they would by interacting with your content and investing in your products, you can take it one step further. Facebook gives you the ability to create “lookalike audiences” to reach new people who are likely to be interested in your business because they have similar interests and behaviors to those in that successful audience you’ve worked so hard to build.
Now don’t get us wrong, creating and posting high-quality, relevant and interesting content is absolutely key. But Facebook ads is the secret to making sure your high-quality, relevant and interesting content is seen.
We know it may be a tough pill to swallow. But if by making a minimal investment, you can make sure to get your products in front of the right set of eyes and make a profit, wouldn’t that make it all worth it? Facebook seems to think so. And so do we.