When Metrics Leads to Madness Before we get into the thick of it, let’s breakdown what exactly metrics are. Metrics are those nifty numbers that help companies get a better idea of what’s working and what’s not. If utilized correctly, metrics can be incredibly useful in...

(Re)Building Trust Through Blogging. Trust. A simple five letter word that you learned in elementary school is now a major driving force in the success or struggles of companies. In today’s era of social media and #fakenews, trust in social media content has reached an all-time...

From Startup to Star of the Show.  With an origin story dating back to 2015, LightForce Orthodontics had a lot invested in their formal product launch at the AAO in May of 2019. The launch would represent the payoff of four years of work, tens of...

The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...

The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...

Technology is the prime-mover in today’s economy. And it’s not just traditional tech companies like Apple, Google and Facebook. Technology and technological innovation are driving major sectors such as energy, healthcare and financial.While the growth is welcome, it brings with it chaos, disruption and competition....