Did you know there’s a simple secret to making your Facebook Business Account perform? Not only that, but it’s available to every business. We’re going to tell you exactly how it works. So let’s start with where you are right now. You’re probably put hours of...
At its most basic, advertising is the trading of INFORMATION for some specific ACTION. As we'll see, this can be a problem, but also a solution. EXAMPLE: Here’s some INFORMATION about our product, will you take the ACTION of purchasing this product? Accurate but uninspiring. What would happen...
Here are eight tips to make sure your copy is hitting home and making an impact. The biggest copy mistake companies make is introspection. They want to talk about themselves! Companies should focus on what the customer needs to hear, not what they want to...
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
Every once in a while I come across an ad so original it stops me in my tracks. It might be an arresting visual, an intriguing headline or a big idea that makes me go “hmm”. But most of the time it's about breaking the...
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
“Nobody reads ads. People read what interests them. Sometimes it's an ad.” -Howard Gossage Too Many Words? If you've ever looked at your ad and thought "there’s no way anyone will read all this" you’re not alone. The “how much is too much” copy question is one of...
The biggest mistake companies make is introspection. They want to talk about themselves! Companys should focus on what the customer needs to hear, not what they want to say. It’s always about the customer and how you can make their life better. People don’t...