15 Feb Commandments of Copywriting: 8 Tips in 88 Seconds
- The biggest mistake companies make is introspection. They want to talk about themselves! Companys should focus on what the customer needs to hear, not what they want to say. It’s always about the customer and how you can make their life better.
- People don’t read ads. They read what interests them. Sometimes, it’s an ad. If your product can improve their life in a tangible way, they’ll read your copy…even if it’s long.
- Adjectives are copy killers and cause readers to glaze over. They should be used with discretion.
- Verbs are copy lubricants and drive engagement. They should be used generously.
- Grammar is negotiable. Persuasive copy is always conversational.
- If you put your competitor’s product under your headline then the copy isn’t specific enough.
- It’s not necessary to tell the whole story in each communication. in fact, it’s a bad idea. Wanting your target to discover the whole story is the goal.
- The medium shapes the message. Make sure the tone matches the medium you’re writing for.
Thank you for reading. To reward your effort, we’re going to share the video that inspired the title of this post.