At its most basic, advertising is the trading of INFORMATION for some specific ACTION. As we'll see, this can be a problem, but also a solution. EXAMPLE: Here’s some INFORMATION about our product, will you take the ACTION of purchasing this product? Accurate but uninspiring. What would happen...
“All men make mistakes, but only wise men learn from them.” – Winston Churchill When was the last time you made a mistake? Not just a little “we needed to tweak our strategy”, but a “what in the world were we thinking” kind of wrong? Maybe...
It’s been one month since Instagram started rolling out their test of hiding likes in the United States. This is a huge move for Instagram, the second most popular social media platform in the world, only to Facebook, who just happens to own them. And...
When Metrics Leads to Madness Before we get into the thick of it, let’s breakdown what exactly metrics are. Metrics are those nifty numbers that help companies get a better idea of what’s working and what’s not. If utilized correctly, metrics can be incredibly useful in...
(Re)Building Trust Through Blogging. Trust. A simple five letter word that you learned in elementary school is now a major driving force in the success or struggles of companies. In today’s era of social media and #fakenews, trust in social media content has reached an all-time...
Working with Stephane Matteau, Blakeslee is helping create a brand for the “Make Your Moment” foundation. Defining and creating some formal structure around the program will streamline the outreach efforts and increase the reach of the program....
Kids Smiles' dental centers in Philadelphia, PA is a non-profit organization that provides patients with dental care. This includes preventive and restorative dental care, including exams, cleanings, sealants, fluoride treatments, fillings, and more. Working in just two locations,they treat more than 19,000 children per year. They...
From Startup to Star of the Show. With an origin story dating back to 2015, LightForce Orthodontics had a lot invested in their formal product launch at the AAO in May of 2019. The launch would represent the payoff of four years of work, tens of...
While many companies can intellectually speak to the customer experience (CX), the majority find it difficult to put into operational practice. As a result, the need to better access, understand and implement the best practices is essential to monetizing the brand's data. This piece in CRM...
By now, nobody should need to be sold on the idea of branding. A well-defined brand is one that consumers feel they understand and trust. That trust translates to loyalty in the form of both repeat business as-well-as the ever-valuable word-of-mouth recommendation. Unless you want to...