Wells Fargo has been doing public relations for all the wrong reasons. The banking company—with a market capitalization higher than Bank of America—agreed to pay a $185 million dollar fine for “signing up” customers for accounts they didn’t authorize. These same customers were then charged...
A Different Kind of Approach for a Different Kind of Audience Marketing that targets millennials can be a tricky proposition. There are plenty of stereotypes and an abundance of unflattering anecdotal evidence floating around to pull your message astray. But most of these tend to fall...
“Many a small thing has been made large by the right kind of advertising.” Mark Twain What Mr. Twain doesn’t reveal is what ‘the right kind of advertising’ is. Fortunately this isn’t a problem if you prefer to focus on what works rather than what’s right....
Two of the better known brands in America are suffering from an identity crisis. In the run-up to the quadrennial sales pageants known as the primaries, both the Republican and Democratic establishments are undergoing a period os soul searching. Too bad their consumers aren't. Oxymoronically called...
Marketing is all about making yourself prominent. But we know that before every “PT Barnum Moment” in the spotlight occurs, there are many an hour spent laying the groundwork for it all to go just right. Whether it’s developing a comprehensive direct response plan, navigating...
Interesting story in the WSJ about the steady death of the word ‘innovation’. Like each summer’s mega-breakthrough pop song that hooks you at first, but then gets played to death, the word innovation has been heard and seen so much that it’s all but dead, even...