When Metrics Leads to Madness Before we get into the thick of it, let’s breakdown what exactly metrics are. Metrics are those nifty numbers that help companies get a better idea of what’s working and what’s not. If utilized correctly, metrics can be incredibly useful in...

(Re)Building Trust Through Blogging. Trust. A simple five letter word that you learned in elementary school is now a major driving force in the success or struggles of companies. In today’s era of social media and #fakenews, trust in social media content has reached an all-time...

From Startup to Star of the Show.  With an origin story dating back to 2015, LightForce Orthodontics had a lot invested in their formal product launch at the AAO in May of 2019. The launch would represent the payoff of four years of work, tens of...

“Many a small thing has been made large by the right kind of advertising.” Mark Twain What Mr. Twain doesn’t reveal is what ‘the right kind of advertising’ is. Fortunately this isn’t a problem if you prefer to focus on what works rather than what’s right....