Blog

Although we’ve said a lot, we’re still just scratching the surface of what we’re all about. If you’re looking for a deeper dive on how we think and what we believe, check out our blog. And of course, feel free to let us know what you think of what we think.

Overcoming Insecure Copy Does your messaging leave your customers underwhelmed? Do your words try really, really hard, but fail to impress. Does your copy...

01 December, 2016

Product naming occupies an interesting space within the larger marketing mix. It can be driven by left or right brain thinking, it can...

12 October, 2016

After a Long Discovery Phase, Augmented Reality Enters the Real World Like many technologies that don’t fit neatly within the existing world view, Augmented...

12 October, 2016

Wells Fargo has been doing public relations for all the wrong reasons. The banking company—with a market capitalization higher than Bank of America—agreed...

10 October, 2016

Two of the better known brands in America are suffering from an identity crisis. In the run-up to the quadrennial sales pageants known...

14 August, 2015

Marketing is all about making yourself prominent. But we know that before every “PT Barnum Moment” in the spotlight occurs, there are many...

05 May, 2012

Interesting story in the WSJ about the steady death of the word ‘innovation’. Like each summer’s mega-breakthrough pop song that hooks you at first,...

01 May, 2012