08 Aug New Product Launch Profile: LightForce Ortho
From Startup to Star of the Show. With an origin story dating back to 2015, LightForce Orthodontics had a lot invested in their formal product launch at the AAO in May...
Blog
06 Aug Why the Best Customer Experiences are Effortless
While many companies can intellectually speak to the customer experience (CX), the majority find it difficult to put into operational practice. As a result, the need to better access, understand...
02 Apr Time to Embrace Rebranding, the Black Sheep of the Family
By now, nobody should need to be sold on the idea of branding. A well-defined brand is one that consumers feel they understand and trust. That trust translates to loyalty in...
28 Mar Doing That Thing You Do
As marketing trends evolve, so do the discussions between marketing professionals. Suddenly, questions like “are you doing social” or “who’s doing your social” have become a regular part of the...
29 Jan The Always Uncomfortable, Dirty Rotten ROI Conversation
There’s no good answer to the what’s my ROI conversation when it comes to Social Media. There, we said. Now that it’s out in the open we can talk about it. First...
28 Jan Debunked: Several Species of Social Media Myths
Are you doing social media...
23 Jan What Your Workout Can Teach You About Social CRM
We Can Work It Out It turns out that succeeding in Social Media CRM requires a lot of the same traits as working out. It comes down to putting in the...
29 Nov Is Your Fear of Commitment Costing You Money?
It's Not You, It's Me. No Wait . . . It's Completely You. Look, we understand your anxiety. Committing to Social Media CRM can be hard. After all, what exactly is...
18 Oct Pharmaceutical Advertising and the Cannabis Conundrum
While pharmaceutical advertising seems to have exploded in the past decade, it’s been more of an evolution of laws rather than revolution of communication. The only thing more complex than...
18 Oct Copy That Kills: 8 Tips in 88 Seconds
Here are eight tips to make sure your copy is hitting home and making an impact. The biggest copy mistake companies make is introspection. They want to talk about themselves!...