18 Oct When Good Words Get Freaky
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of...
Blog
04 Oct Breaking the Rules the Right [BLEEPING] Way!
Every once in a while I come across an ad so original it stops me in my tracks. It might be an arresting visual, an intriguing headline or a big...
24 Jul Why the Right Taglines Are All Wrong
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of...
14 Jun Can PR Unscrew the Pooch?
Wells Fargo has been doing public relations for all the wrong reasons. The banking company—with a market capitalization higher than Bank of America—agreed to pay a $185 million dollar fine...
10 Jan What is the categorical imperative and why must we kill it?
Let’s talk a little categorical imperative and how this vestige of human evolution is the bane of timid product managers everywhere. We’ll then take a quick peek at a few...
06 Dec Overturning an Age-Old Advertising Taboo
Mentioning the Unmentionable: Is There Ever a Good Time to Call Out the Competition? As a general rule, companies have steered clear of advertising that mentions their competition. With the exception of...
24 Mar The New Way of Talking Tech
Technology is the prime-mover in today’s economy. And it’s not just traditional tech companies like Apple, Google and Facebook. Technology and technological innovation are driving major sectors such as energy,...
24 Mar Inside an Award Winning Campaign
Recently our “See the Fit” campaign was honored with two silvers and one gold in the American Advertising Awards. The integrated campaign uses augmented reality to allow users to virtually...
15 Feb The Age Old Copy Question: How Much is Too Much?
“Nobody reads ads. People read what interests them. Sometimes it's an ad.” -Howard Gossage Too Many Words? If you've ever looked at your ad and thought "there’s no way anyone will read all...
15 Feb Commandments of Copywriting: 8 Tips in 88 Seconds
The biggest mistake companies make is introspection. They want to talk about themselves! Companys should focus on what the customer needs to hear, not what they want to say....