10 Jan What is the categorical imperative and why must we kill it?
Let’s talk a little categorical imperative and how this vestige of human evolution is the bane of timid product managers everywhere. We’ll then take a quick peek at a few...
Blog
06 Dec Overturning an Age-Old Advertising Taboo
Mentioning the Unmentionable: Is There Ever a Good Time to Call Out the Competition? As a general rule, companies have steered clear of advertising that mentions their competition. With the exception of...
24 Mar The New Way of Talking Tech
Technology is the prime-mover in today’s economy. And it’s not just traditional tech companies like Apple, Google and Facebook. Technology and technological innovation are driving major sectors such as energy,...
24 Mar Inside an Award Winning Campaign
Recently our “See the Fit” campaign was honored with two silvers and one gold in the American Advertising Awards. The integrated campaign uses augmented reality to allow users to virtually...
15 Feb The Age Old Copy Question: How Much is Too Much?
“Nobody reads ads. People read what interests them. Sometimes it's an ad.” -Howard Gossage Too Many Words? If you've ever looked at your ad and thought "there’s no way anyone will read all...
15 Feb Commandments of Copywriting: 8 Tips in 88 Seconds
The biggest mistake companies make is introspection. They want to talk about themselves! Companys should focus on what the customer needs to hear, not what they want to say....
05 Jan Multiples Against Singularity
Digital marketing, however broadly you define it, has revolutionized every aspect of advertising, marketing and messaging. What digital marketing has not done is eliminate the need for a well-rounded marketing...
19 Dec The Skeptics Case for Fake News
Our hometown of Baltimore gave rise to one of the most skeptical minds in the annals of journalism. H. L. Menken made a career as a professional skeptic who could...
01 Dec Do You Have…Insecure Copy?
Overcoming Insecure Copy Does your messaging leave your customers underwhelmed? Do your words try really, really hard, but fail to impress. Does your copy just sit there, taking up space that...
03 Nov Pharmaceutical Advertising and the Cannabis Conundrum
While pharmaceutical advertising seems to have exploded in the past decade, it’s been more of an evolution of laws rather than revolution of communication. The only thing more complex than...