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Digital marketing, however broadly you define it, has revolutionized every aspect of advertising, marketing and messaging. What digital marketing has not done is eliminate the need for a well-rounded marketing...

Overcoming Insecure Copy Does your messaging leave your customers underwhelmed? Do your words try really, really hard, but fail to impress. Does your copy just sit there, taking up space that...

Wells Fargo has been doing public relations for all the wrong reasons. The banking company—with a market capitalization higher than Bank of America—agreed to pay a $185 million dollar fine...

Two of the better known brands in America are suffering from an identity crisis. In the run-up to the quadrennial sales pageants known as the primaries, both the Republican and...