12 Oct The Art and Science of Product Naming
Product naming occupies an interesting space within the larger marketing mix. It can be driven by left or right brain thinking, it can be rooted in function or emotion, it...
Blog
12 Oct An Augmented Medium Finds Its Message
After a Long Discovery Phase, Augmented Reality Enters the Real World Like many technologies that don’t fit neatly within the existing world view, Augmented Reality went through a number of false...
10 Oct Can PR Unscrew the Pooch?
Wells Fargo has been doing public relations for all the wrong reasons. The banking company—with a market capitalization higher than Bank of America—agreed to pay a $185 million dollar fine...
06 Oct The Paradox of Financial Messaging and Millennials
A Different Kind of Approach for a Different Kind of Audience Marketing that targets millennials can be a tricky proposition. There are plenty of stereotypes and an abundance of unflattering anecdotal...
08 Aug Why Branding Matters (Right From the Beginning)
“Many a small thing has been made large by the right kind of advertising.” Mark Twain What Mr. Twain doesn’t reveal is what ‘the right kind of advertising’ is. Fortunately this...
14 Aug The Party’s Over?
Two of the better known brands in America are suffering from an identity crisis. In the run-up to the quadrennial sales pageants known as the primaries, both the Republican and...
05 May Uncommon Thinking
Marketing is all about making yourself prominent. But we know that before every “PT Barnum Moment” in the spotlight occurs, there are many an hour spent laying the groundwork for...
01 May Bringing Innovation Back from the Dead
Interesting story in the WSJ about the steady death of the word ‘innovation’. Like each summer’s mega-breakthrough pop song that hooks you at first, but then gets played to death, the...