15 Feb The Age Old Copy Question: How Much is Too Much?
“Nobody reads ads. People read what interests them. Sometimes it's an ad.” -Howard Gossage Too Many Words? If you've ever looked at your ad and thought "there’s no way anyone will read all...
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15 Feb Commandments of Copywriting: 8 Tips in 88 Seconds
The biggest mistake companies make is introspection. They want to talk about themselves! Companys should focus on what the customer needs to hear, not what they want to say....
05 Jan Multiples Against Singularity
Digital marketing, however broadly you define it, has revolutionized every aspect of advertising, marketing and messaging. What digital marketing has not done is eliminate the need for a well-rounded marketing...
19 Dec The Skeptics Case for Fake News
Our hometown of Baltimore gave rise to one of the most skeptical minds in the annals of journalism. H. L. Menken made a career as a professional skeptic who could...
01 Dec Do You Have…Insecure Copy?
Overcoming Insecure Copy Does your messaging leave your customers underwhelmed? Do your words try really, really hard, but fail to impress. Does your copy just sit there, taking up space that...
03 Nov Pharmaceutical Advertising and the Cannabis Conundrum
While pharmaceutical advertising seems to have exploded in the past decade, it’s been more of an evolution of laws rather than revolution of communication. The only thing more complex than...
12 Oct The Art and Science of Product Naming
Product naming occupies an interesting space within the larger marketing mix. It can be driven by left or right brain thinking, it can be rooted in function or emotion, it...
12 Oct An Augmented Medium Finds Its Message
After a Long Discovery Phase, Augmented Reality Enters the Real World Like many technologies that don’t fit neatly within the existing world view, Augmented Reality went through a number of false...
10 Oct Can PR Unscrew the Pooch?
Wells Fargo has been doing public relations for all the wrong reasons. The banking company—with a market capitalization higher than Bank of America—agreed to pay a $185 million dollar fine...
06 Oct The Paradox of Financial Messaging and Millennials
A Different Kind of Approach for a Different Kind of Audience Marketing that targets millennials can be a tricky proposition. There are plenty of stereotypes and an abundance of unflattering anecdotal...