08 Aug Why Branding Matters (Right From the Beginning)
“Many a small thing has been made large by the right kind of advertising.” Mark Twain What Mr. Twain doesn’t reveal is what ‘the right kind of advertising’ is. Fortunately this...
Blog
14 Aug The Party’s Over?
Two of the better known brands in America are suffering from an identity crisis. In the run-up to the quadrennial sales pageants known as the primaries, both the Republican and...
05 May Uncommon Thinking
Marketing is all about making yourself prominent. But we know that before every “PT Barnum Moment” in the spotlight occurs, there are many an hour spent laying the groundwork for...
01 May Bringing Innovation Back from the Dead
Interesting story in the WSJ about the steady death of the word ‘innovation’. Like each summer’s mega-breakthrough pop song that hooks you at first, but then gets played to death, the...