Although we’ve said a lot, we’re still just scratching the surface of what we’re all about. If you’re looking for a deeper dive on how we think and what we believe, check out our blog. And of course, feel free to let us know what you think of what we think.
Our hometown of Baltimore gave rise to one of the most skeptical minds in the annals of journalism. H. L. Menken made a...
Overcoming Insecure Copy Does your messaging leave your customers underwhelmed? Do your words try really, really hard, but fail to impress. Does your copy...
While pharmaceutical advertising seems to have exploded in the past decade, it’s been more of an evolution of laws rather than revolution of...
Product naming occupies an interesting space within the larger marketing mix. It can be driven by left or right brain thinking, it can...
After a Long Discovery Phase, Augmented Reality Enters the Real World Like many technologies that don’t fit neatly within the existing world view, Augmented...
Wells Fargo has been doing public relations for all the wrong reasons. The banking company—with a market capitalization higher than Bank of America—agreed...
A Different Kind of Approach for a Different Kind of AudienceMarketing that targets millennials can be a tricky proposition. There are plenty of...
“Many a small thing has been made large by the right kind of advertising.” Mark Twain What Mr. Twain doesn’t reveal is what ‘the...
Two of the better known brands in America are suffering from an identity crisis. In the run-up to the quadrennial sales pageants known...
Marketing is all about making yourself prominent. But we know that before every “PT Barnum Moment” in the spotlight occurs, there are many...