28 Jan Debunked: Several Species of Social Media Myths
Are you doing social media...
23 Jan What Your Workout Can Teach You About Social CRM
We Can Work It Out It turns out that succeeding in Social Media CRM requires a lot of the same traits as working out. It comes down to putting in the time, doing the reps and judging success not on the immediate impact of each individual...
29 Nov Is Your Fear of Commitment Costing You Money?
It's Not You, It's Me. No Wait . . . It's Completely You. Look, we understand your anxiety. Committing to Social Media CRM can be hard. After all, what exactly is this commitment getting you? You won’t see anything show up in the trade pubs like it...
18 Oct Pharmaceutical Advertising and the Cannabis Conundrum
While pharmaceutical advertising seems to have exploded in the past decade, it’s been more of an evolution of laws rather than revolution of communication. The only thing more complex than US pharma communication laws might be the US tax code. In short, compliance can be...
18 Oct Copy That Kills: 8 Tips in 88 Seconds
Here are eight tips to make sure your copy is hitting home and making an impact. The biggest copy mistake companies make is introspection. They want to talk about themselves! Companies should focus on what the customer needs to hear, not what they want to...
18 Oct When Good Words Get Freaky
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
04 Oct Breaking the Rules the Right [BLEEPING] Way!
Every once in a while I come across an ad so original it stops me in my tracks. It might be an arresting visual, an intriguing headline or a big idea that makes me go “hmm”. But most of the time it's about breaking the...
24 Jul Why the Right Taglines Are All Wrong
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
10 Jan What is the categorical imperative and why must we kill it?
Let’s talk a little categorical imperative and how this vestige of human evolution is the bane of timid product managers everywhere. We’ll then take a quick peek at a few outstanding spots that do a good job of killing our categorical impulses. The categorical imperative is...
06 Dec Overturning an Age-Old Advertising Taboo
Mentioning the Unmentionable: Is There Ever a Good Time to Call Out the Competition? As a general rule, companies have steered clear of advertising that mentions their competition. With the exception of some carefully planned and executed outliers—campaigns like the Pepsi Challenge or MAC vs PC—mentioning negatives...