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Friday, March 24, 2017

 

Recently our “See the Fit” campaign was honored with two silvers and one gold in the American Advertising Awards. The integrated campaign uses augmented reality to allow users to virtually ‘place’ the new scanner...

Wednesday, February 15, 2017

“Nobody reads ads. People read what interests them. Sometimes it's an ad.”

Howard Gossage

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Thursday, January 5, 2017

11+1 Reasons Your Marketing Still Needs a Mix

 

Single channel marketing

 

 

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Monday, December 19, 2016

What would Baltimore icon HL Mencken think of the fake news phenomenon?

 

Our hometown of Baltimore gave rise to one of the most skeptical minds in the annals of journalism. H. L. Menken made a career as a professional skeptic who could spin a yarn. So it’s with a...

Thursday, December 1, 2016

It's time for copy with confidence for you Buster!

 

Overcoming Insecure Copy

 

Does your messaging leave your customers underwhelmed? Do your words try really, really hard, but fail to impress. Does your copy just sit there, taking up space that could be better...

Thursday, November 3, 2016

marketing medical cannabis

 

While pharmaceutical advertising seems to have exploded in the past decade, it’s been more of an evolution of laws rather than revolution of communication. The only thing...

Wednesday, October 12, 2016

blakeslee advertising augmented reality app creation AR

After a Long Discovery Phase, Augmented Reality Enters the Real World

 

 

Like many...

Wednesday, October 12, 2016

blakeslee advertising product naming

 

Product naming occupies an interesting space within the larger marketing mix. It can be driven by left or right brain thinking, it can be rooted in function or emotion, it can be anchored in relevance or irreverence. Form vs function, emotion vs description. For...

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